FACTORS INFLUENCING THE ADOPTION OF HYBRID SOLAR-POWERED STOVES: PRODUCT QUALITY, PRICING AND BRAND PERCEPTION IN UGANDA

This study examines the factors influencing the adoption of Hybrid Solar-Powered Stoves (HSPS) in Uganda, with a focus on product quality, pricing strategies, and brand awareness. Using a correlational and cross-sectional design, the research analyzes data from 196 respondents, including employees and customers of Eco Stove and Wuja Stove companies in Kampala, Wakiso, and Mukono districts. The study finds that all three variables significantly impact the adoption of HSPS, with product quality emerging as the most influential factor (r = 0.644, p < 0.01), followed by pricing strategies (r = 0.625, p < 0.01) and brand awareness (r = 0.613, p < 0.01). Regression analysis further reveals that these factors collectively explain 59.1% of the variance in adoption, with product quality as the strongest predictor (Beta = 0.543). The study highlights that while brand awareness plays a role, its effect is secondary to the critical importance of product quality and pricing strategies in driving adoption. These findings suggest that companies in Uganda's hybrid solar stove market must prioritize product improvement, competitive pricing, and effective marketing to accelerate market penetration. The study contributes valuable insights for enhancing renewable energy solutions in Uganda, offering a roadmap for overcoming barriers to adoption and promoting sustainable energy practices. Future research could explore broader market dynamics and employ mixed methods approaches to gain a deeper understanding of consumer behaviour. ------- KEY WORDS: Product Quality, Pricing Strategies, Product Adoption