Pelatihan Inovasi Service Excellent Kepada UMKM Komunitas Jakarta Entrepreneur

This Community Service (PKM) activity aims to increase the understanding of MSME players in Jakarta about the importance of superior service to increase customer satisfaction and loyalty. In facing intense competition, it is hoped that understanding the principles of excellent service can help MSMEs implement effective service strategies, attract new customers and support local economic growth. The method for implementing outreach activities regarding service excellence innovation is designed to ensure a comprehensive and integrated approach through a series of activities that include direct assistance, counseling, outreach and consultation. Outreach activities regarding service excellence innovation in Gambir District have had a significant impact on the understanding and practice of excellent service among Micro, Small and Medium Enterprises (MSMEs), especially those who are members of the Jakarta Entrepreneur community. Participants demonstrated increased understanding of the key elements of good customer service, including effective communication, listening skills, and responsiveness to customer needs.

Authors

Publication Details

Journal
TEKIBA Jurnal Teknologi dan Pengabdian Masyarakat
Published
2024-11-19
DOI
https://doi.org/10.36526/tekiba.v4i2.4477
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pelatihan Inovasi Service Excellent Kepada UMKM Komunitas Jakarta Entrepreneur

Dian Octarina, Anis Darsiah, Christin Setiawan
TEKIBA Jurnal Teknologi dan Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Pelatihan Inovasi Service Excellent Kepada UMKM Komunitas Jakarta Entrepreneur

Dian Octarina, Anis Darsiah, Christin Setiawan
article en

Abstract

This Community Service (PKM) activity aims to increase the understanding of MSME players in Jakarta about the importance of superior service to increase customer satisfaction and loyalty. In facing intense competition, it is hoped that understanding the principles of excellent service can help MSMEs implement effective service strategies, attract new customers and support local economic growth. The method for implementing outreach activities regarding service excellence innovation is designed to ensure a comprehensive and integrated approach through a series of activities that include direct assistance, counseling, outreach and consultation. Outreach activities regarding service excellence innovation in Gambir District have had a significant impact on the understanding and practice of excellent service among Micro, Small and Medium Enterprises (MSMEs), especially those who are members of the Jakarta Entrepreneur community. Participants demonstrated increased understanding of the key elements of good customer service, including effective communication, listening skills, and responsiveness to customer needs.

TEKIBA Jurnal Teknologi dan Pengabdian MasyarakatVol. 4(2)
Industry, innovation and infrastructure
Openalex Percentile: Top 58%
SMEs Development and Digital Marketing
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