Pemberdayaan UMKM Komunitas Jakarta Entrepreneur Tentang Inovasi Pengemasan Makanan Dan Minuman

Extension activities regarding food and beverage packaging aim to provide relevant knowledge and skills to MSMEs in the Jakarta Entrepreneur community in an effort to improve the quality of their products and competitiveness in the market. This extension activity is carried out through direct assistance with initial observations and evaluations to understand and improve the packaging process, counseling with presentations, and training on packaging techniques. The pre-test and post-test are used to measure changes in participants' knowledge and skills, with the aim of improving the quality of product packaging and the competitiveness of MSMEs in the market. Product packaging outreach activities for MSMEs in the Jakpreneur community succeeded in increasing participants' understanding of the importance of good packaging. Through mentoring, counseling, outreach and consultation, participants now understand packaging as product protection and an important information medium. In order for this understanding to continue, MSME players are advised to take part in further training and ongoing assistance, as well as involving the government and industry associations to ensure compliance with packaging standards.

Authors

Publication Details

Journal
TEKIBA Jurnal Teknologi dan Pengabdian Masyarakat
Published
2024-11-19
DOI
https://doi.org/10.36526/tekiba.v4i2.4479
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pemberdayaan UMKM Komunitas Jakarta Entrepreneur Tentang Inovasi Pengemasan Makanan Dan Minuman

Michael Khrisna Aditya, Heny Ratnaningtyas, Alda Chairani, Pricilia Johani Sakti et al.
TEKIBA Jurnal Teknologi dan Pengabdian Masyarakat
SMEs Development and Digital Marketing
article

Pemberdayaan UMKM Komunitas Jakarta Entrepreneur Tentang Inovasi Pengemasan Makanan Dan Minuman

Michael Khrisna Aditya, Heny Ratnaningtyas, Alda Chairani, Pricilia Johani Sakti, Eduard Rudolf Pangkerego
article en

Abstract

Extension activities regarding food and beverage packaging aim to provide relevant knowledge and skills to MSMEs in the Jakarta Entrepreneur community in an effort to improve the quality of their products and competitiveness in the market. This extension activity is carried out through direct assistance with initial observations and evaluations to understand and improve the packaging process, counseling with presentations, and training on packaging techniques. The pre-test and post-test are used to measure changes in participants' knowledge and skills, with the aim of improving the quality of product packaging and the competitiveness of MSMEs in the market. Product packaging outreach activities for MSMEs in the Jakpreneur community succeeded in increasing participants' understanding of the importance of good packaging. Through mentoring, counseling, outreach and consultation, participants now understand packaging as product protection and an important information medium. In order for this understanding to continue, MSME players are advised to take part in further training and ongoing assistance, as well as involving the government and industry associations to ensure compliance with packaging standards.

TEKIBA Jurnal Teknologi dan Pengabdian MasyarakatVol. 4(2)
Openalex Percentile: Top 58%
SMEs Development and Digital Marketing
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