Cultivating Service Designers Through Inspiration, Growth and Belonging : Creating the conditions for in-house service designers to flourish

Laerdal Medical, a global leader in simulation, training and therapy products for emergency medicine and critical care, formed its service design team early in its digital transformation. As the company shifts its portfolio from goods-dominant logic to service-dominant logic, our service design team helps drive strategic change through innovation, digitisation and the creation of new product-service systems. Over the past five years, we have grown to nearly 20 service designers and helped build a thriving portfolio of live services.