Doing, Not Talking (About Service Design) : Jams as a strategic impulse within organisations

Whether done as an in-house or external service designer, embedding and scaling service design practice in an organisation is hard. It’s often said that ‘you have to do service design to get it’, but how can we help people experience this way-of-working, and learn its methods and mindsets? One way is to use a format which is familiar to many service designers – jamming.