Transformacje strategii narracyjnych w dobie popularności serwisów streamingowych i binge-watchingu

We currently live in an era characterized by cultural excess and information overload. Over the last few decades, the widespread of new technological solutions and the dynamic development of on-demand entertainment services have profoundly changed the approach to television content. Streaming platforms meet the need for “immediacy” of “being instant”, and that is what modern viewers so much expect. The entertainment must be highly personalized and available from anywhere in the world; the stories produced must be attention-grabbing and engaging, and the application interface should be intuitive. The popularity of binge-watching has increased thanks to the development of streaming and VOD (video-on-demand) services, which began to offer entire seasons of productions, and viewers began to watch series in the form of “marathons”. The article describes contemporary narratives on streaming platforms, their impact on the definition of movies and series, and the emergence of new consumption behaviours. The research method used is a literature review. In the first part of the article, the author characterized the phenomenon of binge-watching – its most essential features, classifications and psychological motivations. The most important part of the article is an analysis of narrative strategies used by series creators, using Netflix as an example. Next, the author reflected on the problem of the fluidity of the definition of a film and a TV series and finally focused on the issue of the perception of TV series on available streaming platforms and the related changes in consumption behaviour. The conclusions provide a synthetic summary of the previous considerations and attempt to outline possible directions of changes.