Bibliometrics approach to portray the research agenda of film and television tourism

<p>With the rapid development of digital media, film and television tourism has attracted extensive academic attention as a high-profile research field. This study aims to construct knowledge maps of the academic achievements of film and television tourism. Based on the SCI-E and SSCI databases of Web of Science (WoS), this study analyzed 492 publications between 2013 and 2023 using CiteSpace. Kim and Sangkyun are the authors who have the most posts. Beeton ranks second in the number of published papers, followed by Reijnders and Sue in third place. The primary academic contributions came from China, the United Kingdom, the United States, and Spain, with China contributing the most. Hong Kong Polytechnic University published the highest number of papers (21), followed by Edith Cowan University (16) and Erasmus University Rotterdam, along with Excl Erasmus MC (15 each). China excels in this field, with institutions such as Hong Kong Polytechnic University becoming vital in leading research. Keyword analysis reveals the academic focus on the destination image, structural equation modelling, destination loyalty, and heritage conservation. At the same time, social media, tourism motivation, and culture have become the research trends.<strong></strong></p>