ODNOS RODITELJSTVA I LJUDSKIH VRIJEDNOSTI: RAZLIKE S OBZIROM NA SPOL

The relationship between parenting and personal human values is examined, whereby values are considered within Schwartz’s theory of universal human values. The aim of this research is to examine the differences in personal human values of parents and non-parents with regard to gender, age and education. The data were collected as part of the ninth wave of the European Social Survey (ESS), and a nationally representative sample of citizens of the Republic of Croatia (N=1810) was used. The relationship between gender, values and parenting was examined, with the expectation that gender moderates the relationship between parenting and values, while the age and education of the respondents were controlled. The obtained results indicate the existence of differences in the value system between parents and non-parents and with regard to the gender of the respondents. With regard to parenting, differences were obtained in the importance attached to the value types of power and tradition, while with regard to gender, differences were obtained in the attachment of importance to the value types of power, hedonism and stimulation, and the attachment of importance to the values of universalism, benevolence, tradition and security. Contrary to expectations, gender does not moderate the relationship between parenting and personal human values. Key words: personal human values, parenting, stability, sociodemographic characteristics, European Social Survey, Croatia.