AI’S ROLE IN TRANSFORMING CUSTOMER EXPERIENCE AND STREAMLINING SUPPLY CHAINS FOR GLOBAL BUSINESSES

This research aimed to explore the impact of artificial intelligence (AI) on personalizing customer experience in international business and its benefits for companies in the global economy. It also evaluated AI's implications on supply chain management, focusing on efficiency and sustainability. Using a quantitative research approach and primary surveys with stakeholders in international business, the study revealed that AI significantly enhances supply chain management effectiveness through forecasting, financial operation optimization, and insight generation. AI technologies enable businesses to analyze vast amounts of data, accurately predicting customer preferences and behavior. This predictive capability enhances customer experience by providing personalized recommendations and services tailored to individual needs. For instance, AI can analyze purchasing patterns and browsing histories to suggest products that customers are likely to be interested in, thereby increasing the likelihood of purchase, and fostering customer loyalty. With AI and big data, businesses can develop precise opportunities for customer relationships, achieving higher market share and customer loyalty. AI-driven personalization strategies allow companies to target specific customer segments with customized marketing campaigns, improving engagement and conversion rates. Additionally, AI helps businesses understand and anticipate customer needs in different regions, allowing them to adapt their offerings to local preferences and trends. This regional adaptability is crucial in international business, where customer preferences can vary significantly across different markets. In supply chain management, AI's impact is profound. AI systems can optimize inventory management, predict demand fluctuations, and streamline logistics operations. By analyzing real-time data, AI can identify potential disruptions and suggest proactive measures to mitigate risks, ensuring a smooth and resilient supply chain. This capability not only enhances efficiency but also contributes to sustainability by reducing waste and improving resource utilization. In summary, AI plays a pivotal role in transforming customer experience and supply chain management in international business. By leveraging AI's predictive and analytical capabilities, companies can offer personalized services, enhance customer loyalty, and achieve higher efficiency and sustainability in their supply chain operations, ultimately benefiting the global economy.