Modern social trends of interaction with the topic of death through the prism of the profession of end-of-life doula and the social franchise Death cafe

The fear of death can be defined as the foremother of all fears, and the magnitude of such fear turns death, talking about it, and contact with it into a social taboo. However, it seems that the social dynamics of the last decade are gradually bringing the topic out of the shadows into the light. The main role in these processes is currently played, on the one hand, by an officially unrecognized profession, the end-of-life doula (or death doula), which involves providing holistic support to dying people and/or their loved ones. On the other hand, volunteers organize meetings within the framework of the Death Cafe concept to devote time to conversations about death in a confidential atmosphere. In this manuscript, the essence of both phenomena is revealed in general terms, and possible motives for their occurrence and development are analyzed.