DEVELOPMENT OF AN ALGORITHM FOR PSYCHOMETRIC PROFILING THROUGH SUBCONSCIOUS COGNITIVE PERCEPTION OF COLORS IN VIRTUAL REALITY

This paper explores the development of a psychometric profiling algorithm using subconscious cognitive responses to colors within a virtual reality (VR) environment. The study leverages VR to bypass the observer effect, enhancing data accuracy by analyzing participants' involuntary color choices. The proposed method contrasts traditional conscious participation, offering insights into personality traits, emotional states, and potential stress levels. The results support the use of VR as a tool for psychological assessments, demonstrating its effectiveness in reducing biased data collection and refining psychometric evaluations. involuntary color choices. The proposed method contrasts traditional conscious participation, offering insights into personality traits, emotional states, and potential stress levels. The results support the use of VR as a tool for psychological assessments, demonstrating its effectiveness in reducing biased data collection and refining psychometric evaluations.