Analysis of the motivational profile of personnel directed at achieving sustainable development of the enterprise

Abstract The article is dedicated to the study of motivational profiles of employees, identifying dominant motives in conditions of war and uncertainty to develop the proper tools for directing personnel behavior toward reaching the goals of sustainable development. The study was conducted at bakery enterprises in the Sumy region of Ukraine in 2023. The methodological basis of the study is the author’s approach to structuring motives, which adapts the classic Martin and Ritchie methodology, sociological research methods (questionnaires, focus group surveys) and statistical analysis to the current conditions in Ukraine. As a result, the hypothesis regarding the dependency of the structure of motives (the image of the motivational profile) of employees on their position within organization and the nature of their work was confirmed. It was shown that management pays little attention to the development of motives directed at achieving sustainable development; at the same time, the very nature of work can serve as the basis for the behavior focused on sustainable development goals (for example, the value of work results for society). At the same time, it is apparent that the war changed the structure of motives: safety in the workplace instead of being just important becomes one of the key motives; the motives of social participation and psychological well-being of personnel acquired a greater weight. Unfortunately, though environmental behavior is understood and accepted as important in the structure of motives of employees, in the real motivational profiles it takes an average level, which indicates the impact of stress and war on the priorities as well as minimal efforts of company management in the development of “environmentally responsible” personnel. The obtained data became the foundation for the recommendations offered to improve staff motivation that include components relevant to the current situation of uncertainty and risks and are aimed at achieving sustainable development goals.