Sustainable development strategies in the field of tourism and recreation in war conditions in Ukraine

Abstract For Ukraine, the question is very acute today: will Ukrainian business be able to continue its activities in war conditions and support the state’s economy. In the conditions of war, it is extremely difficult to solve many practical issues related to the problems of forming a business strategy based on the principles of sustainable development. The basis of which are ecological interests of society, eco-oriented development of companies, constant consumption and production. The article examines the peculiarities of the operation of tourist companies in the conditions of war, conducts a basic STEEPLE analysis, presents five illustrative cases of the experience of the operation of tourist companies during the war, defines the main components of strategies based on the principles of sustainable development and new formats of Ukrainian tourism in the realities of war. The purpose of the research is to study the practical experience of conducting activities in the field of tourism during the war in Ukraine and to develop recommendations for the formation of a strategy for the ecologically oriented development of tourist companies during the war.