Socio-geographical aspects of the development of the market of organic products and its synergy with agrotourism

The article argues the advantages of organic agriculture compared to traditional agriculture. Namely, it reduces risks to the health of consumers and provides higher quality products, since organic products are grown without chemical pesticides and synthetic fertilizers. Organic production helps preserve natural resources, improve soil and water quality, and also reduces environmental pollution. Through natural farming methods, organic farmers maintain a diversity of plants and animals, which is important for the stability of ecosystems. The growing demand for organic products is stimulating the development of new markets and opportunities for farmers, which has a positive impact on the local economy. The issue of the organic movement and organizations that carry out work in the field of organic production and popularization of this direction is revealed. In Ukraine, the basis of the organic movement is the Federation of the Organic Movement of Ukraine, the Union «Organic Ukraine», «Organic Standard». The dynamics of the number of operators of organic products in Ukraine, as well as the area of agricultural land occupied for the cultivation of the corresponding products, were analyzed. The question of the dynamics of consumption of organic products in Ukraine has been studied. The current state of production of organic products in Ukraine is considered. The geography of certified operators of organic products in the country was analyzed. Areas of synergy between producers of organic products and agricultural tourism are highlighted. Agricultural tourism can be a promising solution for farmers producing organic products. Visitors can tour organic farms, participate in harvesting, and taste local organic products. In addition, organic farmers can use tourism as an additional source of income by offering tours, workshops, and other activities for tourists. This creates a beneficial synergy between agriculture and the tourism industry, contributing to the development of local economies. The implementation of agricultural tourism practices on the territory of organic production enterprises will affect the increase in farmers' incomes through the sale of organic products to tourists and the organization of agricultural tourism services. Agricultural tourism will contribute to the promotion of a healthy lifestyle and the consumption of environmentally friendly products among tourists. The practice of agricultural tourism in the territory of organic production will help to preserve traditional methods of farming and preservation of Ukrainian cultural traditions. Agricultural tourism will contribute to the development of infrastructure in rural areas and the creation of new jobs. Keywords: organic production, organic products, agricultural tourism, ecotourism, market of organic products.