State and Prospects for Development of the Payment Card Market in Poland

Abstract Research background The development of innovative technologies has contributed to significant changes in the market for payment instruments. These changes have become a challenge for banks and have contributed to the continuous expansion of the products they offer, more technologically advanced, which will provide the customer with a high level of security. Banks, in order to meet customer expectations, are developing and improving the most popular distribution channels for their services, which are undoubtedly payment cards. Purpose The aim of the paper is to define and classify non-cash payment instruments in the Polish payment card market from 2009 to 2023, as well as to assess the trends of changes that may occur in the payment card market at the end of 2024 and in 2025. Research methodology A study of the payment card market in Poland was carried out, and the factors determining the development of non-cash payments were presented, as well as the directions of its future changes. Development trend (trend) models were used for the study, and then used to forecast the changes that will take place in the payment card market in Poland at the end of 2024 and in 2025.The analysis was carried out using the program STATISTICA 13.3. Results Bank customers are increasingly carrying out transactions using electronic payment instruments, the most common form of which are payment cards. The payment card is one of the better options for obtaining funds, as evidenced by the systematic annual increase in the number of such cards issued. The COVID-19 pandemic greatly affected the increase of payment card use in Poland. Novelty Further advances in technology will bring new solutions to the payment card market and at the same time develop the digital money market. The COVID-19 pandemic undoubtedly accelerated the payment needs and expectations of consumers, who are more willing to use digital technologies in the new reality. Banks, in turn, see modern technological solutions as achieving a competitive advantage in the market.