Investigating the Rice Seed Marketing Strategies between Malaysia and Indonesia: A Comparative Analysis

Today, the agricultural sector is critical to national development and plays a strategic role in the structure of national economic growth. Thus, this study analyzes the marketing strategy of rice seeds between Indonesia and Malaysia. This study was conducted in September 2023. The data used in this research is secondary data obtained through journals. The method used in this research is a descriptive method and SWOT analysis. This study found that Indonesia and Malaysia have distinct strengths, weaknesses, opportunities, and threats regarding the marketing of rice seeds. Malaysia has modern technological facilities, while Indonesia has abundant rice seed resources. A comparison of Malaysian and Indonesian rice seeds revealed that Malaysian rice seeds had a high germination success rate and strong growth. The seeds' size and shape are also uniform, resulting in consistent yields. Meanwhile, Indonesian rice seeds are more resistant to disease and extreme weather. Overall, the quality of Indonesian beans is excellent, and they can produce satisfactory yields.