Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity
Therefore, this paper suggests that strengthens research and development of products market oriented, implements certification and labeling schemes for nutrition and other properties of products, intensifies publicity and promotion of products to enhancing consumers' awareness of healthy diet.
Authors
- Caixia Li (ORCID: https://orcid.org/0000-0002-7149-818X)
- Zengjin Liu (ORCID: https://orcid.org/0000-0001-7894-5918)
- Xiao-Yan Fu
- Shanshan Wang (ORCID: https://orcid.org/0000-0001-7919-9101)
- Tinggui Chen (ORCID: https://orcid.org/0000-0002-0353-6113)
- Chan Wang
- Lei Jia
Institutions
- Shanghai Academy of Agricultural Sciences (CN)
- Shanghai Ocean University (CN)
Publication Details
- Journal
- Frontiers in Nutrition
- Published
- 2024-12-04
- DOI
- https://doi.org/10.3389/fnut.2024.1511205
- Citations
- 1
- Primary Topic
- Consumer Attitudes and Food Labeling
- Type
- article
- Field-Weighted Citation Impact
- 0.54
Funders
- National Natural Science Foundation of China