The Influence of Readability of Financial App Privacy Policy on Enterprise Performance

From the perspective of the inhibition of privacy computing theory, taking user satisfaction as risk perception, this paper discusses how the readability of financial APP privacy policies inhibits user satisfaction, thus affecting enterprise performance. Firstly, this paper measures the readability of privacy policies by constructing a professional vocabulary and an improved Fog Index formula. Secondly, this paper collects 615 APP privacy policies and corresponding enterprise data and empirically analyzes the impact of the readability of financial APP privacy policies on enterprise performance. This paper enriches research in the field of financial technology and empirically finds that the readability of financial technology APP privacy policies has a negative impact on enterprise performance, while user satisfaction has a positive impact on enterprise performance. In practice, this paper provides a reference for financial technology enterprises to improve the readability of APP privacy policies to improve user satisfaction and enterprise performance.