Graph Attention Network-based Multimodal Fusion for Fake Food Reviews Detection

In the field of computational intelligence and data analytics, the detection of fake food reviews has emerged as a pressing challenge, exacerbated by the widespread use of social media. These fraudulent reviews, particularly prevalent in the food and beverage industry, distort consumer decision-making and disrupt market fairness. To address this, we propose GMF-R, an innovative multimodal fusion framework based on Graph Attention Network (GAT), designed to effectively detect fake food reviews. The framework features end-to-end trainability and introduces advanced multimodal feature processing mechanisms, including fine-grained cross-modal interactions, a shared feature space, and multimodal graph construction. By utilizing GAT, GMF-R can adaptively assign attention weights to key nodes and accurately capture complex inter-modal relationships. Experimental results demonstrate that GMF-R achieves a 97.4% accuracy rate and a 98.1% F1 score on the Yelp reviews website dataset, significantly outperforming previous state-of-the-art models.

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Publication Details

Published
2024-09-15
DOI
https://doi.org/10.1145/3689236.3696044
Citations
1
Primary Topic
Identification and Quantification in Food
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article
Field-Weighted Citation Impact
0.23
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article

Graph Attention Network-based Multimodal Fusion for Fake Food Reviews Detection

Denghui Zhang, Dianhui Mao, J.-Y. Yang
1 citations
Identification and Quantification in Food
0.23
article

Graph Attention Network-based Multimodal Fusion for Fake Food Reviews Detection

Denghui Zhang, Dianhui Mao, J.-Y. Yang
article en
1 citations

Abstract

In the field of computational intelligence and data analytics, the detection of fake food reviews has emerged as a pressing challenge, exacerbated by the widespread use of social media. These fraudulent reviews, particularly prevalent in the food and beverage industry, distort consumer decision-making and disrupt market fairness. To address this, we propose GMF-R, an innovative multimodal fusion framework based on Graph Attention Network (GAT), designed to effectively detect fake food reviews. The framework features end-to-end trainability and introduces advanced multimodal feature processing mechanisms, including fine-grained cross-modal interactions, a shared feature space, and multimodal graph construction. By utilizing GAT, GMF-R can adaptively assign attention weights to key nodes and accurately capture complex inter-modal relationships. Experimental results demonstrate that GMF-R achieves a 97.4% accuracy rate and a 98.1% F1 score on the Yelp reviews website dataset, significantly outperforming previous state-of-the-art models.

Beijing Technology and Business University (CN)
Zero hunger
Openalex Percentile: Top 40%
Identification and Quantification in Food
0.23
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Graph Attention Network-based Multimodal Fusion for Fake Food Reviews Detection — Denghui Zhang, Dianhui Mao, et al. · (2024) | TGRS Research Map | TGRS