Driving digital asset management collaboration in a tri-agency tourism partnership

This paper provides a real-life case study of how three Irish tourism agencies joined forces to create an award-winning tri-agency digital asset management (DAM) solution. The paper describes the wide-ranging elements of the DAM programme, with examples of how it was realised while maintaining a shared vision regarding its status as the single source of truth. The paper discusses the challenges, learnings, innovations and newfound best practices along this journey in order to provide readers with valuable insights to help implement or improve their own DAM solution.