Digital Technologies as a Factor of Transformation of Learning in the University Education

This article investigates the transformative impact of digital technologies on university education, particularly in light of the accelerated adoption driven by the COVID-19 pandemic. The study aims to explore how these technologies have reshaped teaching and learning processes, focusing on their effectiveness, the challenges they present, and their future potential. The research is grounded in a thorough literature review, coupled with empirical data gathered from interviews with university teachers and students, and enhanced by insights from AI systems. The findings reveal a generally positive reception of digital tools, with significant benefits in enhancing student engagement, providing flexible access to educational resources, and supporting diverse learning modalities. However, the study also identifies key challenges, including the digital divide, the need for continuous faculty training, and the rapid pace of technological change. Additionally, the potential of emerging technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) to further personalize and enrich the educational experience is highlighted. The article concludes that while digital technologies offer substantial opportunities for innovation in higher education, their successful integration requires strategic planning, robust policy frameworks, and sustained investment in infrastructure and professional development.