AI and Algorithms Tackling the Media and Creative Industries: Addressing Societal Consumer Behavior Directions and Challenges in the Next Digital Frontier

In the past decade, artificial intelligence (AI) has rapidly developed and proliferated. This growth is revolutionizing business and commerce, as well as how individuals interact. The industry of media, which encompasses broadcasting, advertising, entertainment, and journalism, has been impacted by this novel and revolutionary force. As a result, this industry is experiencing seismic upheaval due to integration of different AI technologies, which provide new curation and content creation capacities. An AI system might sift through huge volumes of data, which may include trends on social media, user preferences, and historical data, to provide individualized and engaging content. The impact of AI on this industry will be examined in this research. A detailed understanding of the effects of integrating AI in different dimensions of media is examined via the literature review, which will highlight key ideas as well as themes. This research paper will demonstrate how AI technologies have changed this industry by providing the previously unavailable capacity to efficiently analyze data automatically, alter dynamics of workplace, maximize techniques of advertising, and personalize the user’s experience.