The Impact of Joint Audit in Achieving Competitive Advantage for Jordanian Audit Offices

This study aimed to identify the impact of joint audit in achieving competitive advantage (cost advantage, quality advantage, time advantage, market share and flexibility) for Jordanian audit offices. The study population consists of all licensed auditors in Jordan. According to the Jordanian Association of Certified Public Accountants (JACPA), there were approximately 650 licensed auditors in Jordan as of 2023. To achieve the main objective of the study, 300 questionnaires were distributed, of which 261 were analyzed, representing 87% of the total distributed questionnaires. For data analysis and hypothesis testing, the Statistical Package for the Social Sciences (SPSS) was used. The study found a positive impact of joint audit practices on achieving competitive advantage in Jordanian audit firms. It was shown that the five dimensions examined (cost advantage, quality advantage, time advantage, market share, and flexibility) have significant positive relationships with joint audit practices. Based on the study's findings, the researchers recommend further future research focusing on stakeholders outside audit firms, such as examining how clients perceive the value and effectiveness of joint auditing.