Eksplorasi Interaksi Publik, Sentimen, dan Diskursus Tema Reintegrasi Sosial di Platform YouTube

This study aims to analyze public engagement on social media, specifically YouTube, focusing on audience participation, sentiment distribution in comments, and key themes in public discourse related to videos discussing social reintegration. The study employs a mixed-methods approach, combining quantitative analysis using Pearson correlation and qualitative analysis through sentiment analysis with RapidMiner and thematic analysis with Atlas.ti. The results indicate that although some channels attract high view counts, active engagement such as comments and likes is often disproportionate, influenced by content quality and topic relevance. Most comments analyzed were neutral, primarily addressing procedural information, while negative sentiments frequently criticized social reintegration policies. These findings highlight the need for more creative and interactive content strategies by leveraging Discursive Opportunity Structure (DOS) to enhance public engagement. In conclusion, social media holds significant potential as a tool for educating and advocating social reintegration policies, but it requires a more responsive and relevant approach to maximize public participation and discussion.