COMPREHENSIVE EVALUATION OF THE PERFORMANCE OF ENTERPRISE LOGISTICS ACTIVITIES IN THE MODERN MARKET CONDITIONS

The article addresses the issues of evaluating the performance of enterprise logistics activities in the context of modern globalization and increasing competition. Effective management of logistics processes is a key condition for ensuring sustainable development and competitiveness of an enterprise. The study emphasizes the need for a comprehensive approach to evaluating logistics operations, considering not only financial indicators but also resources, costs, outcomes, and customer service levels. The analysis of modern evaluation methodologies highlights their advantages and disadvantages when applied to logistics management. Although these methodologies have significant potential for improving logistics processes, they do not always provide an integrated analysis of all aspects of activity, which limits their effectiveness in strategic decision-making. The methodology for comprehensive evaluation of the performance of enterprise logistics activities proposed in the article is based on a multi-level approach, which includes the calculation of local, block, and integrated indicators. This methodology allows for a thorough analysis of logistics processes, considering the relationships between costs, resources, and final results, and provides the flexibility to respond to changes in market conditions. An important component of the proposed approach is the ranking of indicators, which enables the assessment of their impact on the overall efficiency of logistics processes and identifies key areas for optimization. By forming a performance matrix, the enterprise can build a structured evaluation system that ensures an integrated analysis of both financial and non-financial indicators. Special attention in the study is paid to the calculation of the integrated performance indicator of logistics activities, which serves as a general characteristic of the efficiency of the enterprise’s logistics processes. It is calculated as the geometric mean of block indicators, providing a weighted assessment of the influence of different aspects of logistics activities on the overall outcome. The interpretation of this indicator allows enterprise management to make informed decisions aimed at optimizing costs, improving customer service quality, and efficiently utilizing resources. The proposed approach is flexible and can be adapted to the specifics of various enterprises and industries, making it a universal tool for evaluating logistics processes in modern market conditions. The study results demonstrate that the application of the comprehensive methodology for evaluating the performance of logistics activities contributes to improved logistics management, resource optimization, and strengthening the enterprise’s competitive position in the market.