Designing and Constructing a PCCC Model to Improve Students’ Transferable Skills for Cross-border E-commerce Majors in a Project-based Blended Learning Environment

This paper introduces the PCCC model as an innovative framework for integrating blended and project-based learning to promote transferable skills. It highlights the model’s potential to align educational strategies of “Position - course- competition - certificate” with the Chinese MoE’s vision, addressing key challenges in preparing students for future careers. By exploring the interplay of policy, pedagogy, and skills development, this discussion offers valuable insights for educators and institutions aiming to optimize their teaching practices and enhance student outcomes in a dynamic educational landscape.