CONCEPTUAL ASPECTS OF STRATEGIC HR MANAGEMENT OF AN ENTERPRISE IN THE CONTEXT OF DIGITALIZATION

Strategic HR management is critical to an organisation's success, as it ensures that it is relevant and timely in responding to changes in the external and internal environment. This approach also focuses the efforts of managers on more effective recruitment and development of personnel. However, traditional methods of strategic HR management do not meet modern busi­ness requirements. Digitalisation is becoming a necessity at all levels of management. The rapid development of digital technologies opens up new opportunities for transforming this process. Solving the tasks of strategic HR management in the light of digitalisation is extremely relevant. This article analyses the concepts used to characterise strategic management activities. The author proposes to define strategic human resources management as a complex dynamic integration process for the formation, effective use and development of human resources, based on a holistic view of the enterprise's purpose, overall strategy and ensuring adaptation to changes in the internal and external environment. Some areas of strategic HR management may include strategic management of development, motivation, marketing, etc. Formation of human resources management strategies is the process of developing a system of plans, measures and decisions aimed at efficient use of human resources in an organisation in order to achieve its strategic goals. A model of strategic HR management of enterprise has been developed, based on the implementation of the stages of strategic analysis, planning, organisation and control. The content of the stages is substantiated and the sequence of their implementation is determined. The efficiency and integration of the strategic HR management process is ensured by the introduction of digital technologies: LinkedIn, electronic HRIS, e-learning LMS, smart office management, artificial intelligence. The introduction of digital technologies in strategic HR management will allow enter­prises to gain additional competitive advantages by increasing efficiency, objectivity, and indivi­dualisation of work with people.