INNOVATIVE APPROACHES TO THE DIGITALISATION OF LOGISTICS PROCESSES OF ROAD TRANSPORT COMPANIES

In today's dynamic marketplace, where requirements for speed, accuracy and transparency of logistics operations are increasing, traditional methods of managing a road trans­port company and transportation do not provide the necessary level of control and efficiency. One of the key areas for improving the efficiency of road transport companies and logistics organisa­tions is the development of digital technologies and their integration into logistics and management processes. The introduction of digital technologies helps automate processes and reduce risks; real-time monitoring systems provide greater visibility at all stages of the supply chain. Despite the considerable interest of scientists in the development and implementation of digital solutions for logistics, there are still a number of unresolved issues, namely, insufficient attention is paid to integrated solutions that would combine functionality for all participants in the logistics process: from logisticians and drivers to customers; the issues of integrating digital sys­tems with existing platforms for managing a road transport enterprise are not sufficiently covered. The article proposes innovative solutions for automating logistics processes, including the development of digital tools for road transport enterprises, which became the basis for the imple­mentation of the logistics application "International cargo delivery". The application is integrated with road transport management software and monitoring systems such as Volvo Connect, Tele­track, Ruptela and TermoKing. This allows for real-time monitoring of the performance of flights and improves the quality of customer service. This application helps to improve the efficiency of freight management. The integration of the automated logistics application International Cargo Delivery brings significant benefits to all participants in the transport management process. The application provides opportunities for online monitoring, order forecasting, providing drivers with additional information, and allows management to control processes. The implementation of such digital solutions will allow road transport companies to be integrated into global logistics systems, which will open up new markets and opportunities for cooperation with international partners.