EVALUATION OF THE INNOVATION POSITION OF MOTOR TRANSPORT ENTERPRISES AND DIRECTIONS FOR ORGANIZATIONAL CHANGES

The article explores the innovation position of motor transport enterprises amidst modern challenges, particularly the unstable economic situation, the destruction of transport infra­structure, and the security threats associated with the war in Ukraine. The focus is on developing a comprehensive approach to evaluating the innovation position of enterprises, enabling them to assess their capacity for implementing innovative solutions and identifying the necessary organizational changes. The proposed approach encompasses both internal enterprise resources (innovation potential) and the external conditions in which it operates (innovation climate). The innovation potential of an enterprise is assessed through six main blocks: product-service, functional, resource, organizational, managerial, and security. Each block includes key indicators that reflect the enterprise’s readiness to implement innovative projects. The identified indicators are evaluated using a five-point scale, taking into account minimum and maximum values based on statistical data and industry standards. A weighted sum method is used to obtain weighted scores for each indicator, considering the significance of each one. The innovation climate of the enterprise covers the environment of direct and indirect influence. Factors of direct influence include customers, competitors, suppliers, and partners, while the macro environment involves economic, political, technological, social, and natural-geographical factors. Key indicators that reflect the favorability of the external environment for innovation activities are also used to assess the innovation climate. Based on the evaluation of the innovation potential and climate, a matrix of the enterprise’s innovation position is proposed, which allows for determining the level of necessity for organizatio­nal changes. The matrix shows the relationship between the level of internal resources and external conditions affecting innovation activities. The results of the matrix evaluation help to select development strategies that take into account both internal capabilities and external challenges. The proposed approach enables motor transport enterprises to objectively assess their innovation position, identify strengths and weaknesses in implementing innovations, and make effective management decisions regarding organizational changes. This is particularly relevant in times of instability and rapid changes in the external environment, where enterprises must quickly adapt and implement innovative strategies to maintain competitiveness and enhance operational efficiency.