DECENTRALIZED BLOCKCHAIN TECHNOLOGIES FOR CREATING NEW TYPES OF INVESTMENT ASSETS IN THE CREATIVE INDUSTRY

This article examines the application of blockchain technology for creating and circulating new investment assets in the creative industry. The study analyzes the impact of decentralized technologies, particularly blockchain, on the formation of new types of investment assets in the creative sector of the economy and assesses their potential for industry development. The research employs a systematic approach, methods of analysis and synthesis, comparative and statistical analysis, and generalization of expert assessments. The current state and trends in the use of blockchain technologies in the creative industry have been investigated, with a focus on NFTs, intellectual property tokenization, and decentralized autonomous organizations (DAOs). The study concludes that blockchain technologies create fundamentally new opportunities for monetization and investment in creative assets, while also highlighting challenges such as regulatory uncertainty and technological limitations. Recommendations for maximizing the positive impact of blockchain on the creative economy are provided, along with suggestions for further research.