Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high.

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Publication Details

Journal
Marketing Science
Published
2024-12-04
DOI
https://doi.org/10.1287/mksc.2024.1074
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.00
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article

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Chuan He, Wilfred Amaldoss
Marketing Science
Consumer Market Behavior and Pricing
article

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Chuan He, Wilfred Amaldoss
article en

Abstract

We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high.

Marketing ScienceVol. 44(3)
Duke University (US), University of Colorado Boulder (US)
Openalex Percentile: Top 68%
Consumer Market Behavior and Pricing
DOISourceOpenAlex
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Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? — Chuan He, Wilfred Amaldoss · Marketing Science (2024) | TGRS Research Map | TGRS