Commentary on “Pricing Prototypical Products”
This work corrects errors in a paper by Amaldoss and He in Marketing Science, and reveals the important impact of prototypicality on multiproduct competition.
Authors
- Shichang Li (ORCID: https://orcid.org/0000-0003-4083-4707)
- Quan Zheng (ORCID: https://orcid.org/0000-0001-7460-4462)
- Jingchuan Pu
Institutions
- University of Science and Technology of China (CN)
- University of Florida (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2024-12-04
- DOI
- https://doi.org/10.1287/mksc.2023.0579
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.00