Anonymous and Insecure Bullies are Less Depressed than Confident and Identifiable Ones, but Only if Remorseful: Cyberbullying Goals, Identifiability, and Depression

The connection between bullying others and depression is clear. Less clear are the communicative paths through which being a bully leads to depression. Cyberbullying consists of communicative episodes that transcend modes of communication, contexts, and relationships wherein a social network of communicators pursues a subordinate goal of harming other(s) mentally, emotionally, and/or physically to achieve a hierarchically represented set of superordinate goals. Rooted in this conceptualization, we asked 739 undergraduate students to report on a memorable episode of which 374 met our criteria and reported on sending a series of hurtful messages. We employed close-ended self-report measures, as well as open-ended responses subjected to Linguistic Inquiry and Word Count (LIWC-22) sentiment analysis, and moderated mediation models. Data suggest four conclusions. First, the extent to which bullies attack for five cyberbullying goals (insecurity, past-harm, highlight-differences, upward-mobility, and revenge) depends on how identifiable a cyberbully feels during the bullying episodes. Second, whereas bivariate associations among the five goals and depression emerged, when considering the full theoretical model, only insecurity goals sustained as an effective predictor of increased levels of depression. Third, anonymous bullies who attack because they are insecure are less depressed than confident and identifiable bullies, but only if they experience negative emotions post-attack. Finally, message severity (assessed via LIWC-22) was (a) an ineffective mediator, (b) not associated with depression or identifiability, and (c) mostly not associated with goals.