Integration of Educational Content in Social Media Platforms: Content Creators’ Experiences

Introduction: This study addresses the problem of understanding educational content creators' lived experiences and challenges in developing impactful social media content. Methods: The study employed a qualitative phenomenological research design involving 10 content creators. The inclusion criteria specified that participants must be educators who were content creators actively producing educational materials for social media platforms, with a minimum of one (1) year of experience in content creation and social media channels with 300,000 or more subscribers. It used the thematic analysis steps. Results: Through a phenomenological approach, the research identified several themes, including (1) designing user-centered content, (2) balancing educational values and engagement, (3) applying principles of accuracy and relevance, (4) considering ethics and fact-checking, (5) fostering community building and collaboration, (6) managing challenges on time management and limited resources, and (7) measuring effectiveness through engagement metrics. The findings reveal that creators prioritize audience needs and strive to balance entertaining and informative content while maintaining ethical standards. Conclusion: Despite facing significant challenges such as resource limitations and time management, creators were committed to producing meaningful educational content that enhanced student engagement and learning outcomes