Content analysis of marketing features in US nicotine pouch ads from 2021 to 2023
We observed a decline in terms of connecting nicotine pouches to other tobacco products and an increase in potentially youth-appealing convenience claims. Future research should investigate how these features impact risk perceptions and use intentions among people who never and currently use tobacco to inform regulations (ie, restrict youth-appealing claims).
Authors
- Lauren Czaplicki (ORCID: https://orcid.org/0000-0002-7496-0990)
- Tory R. Spindle (ORCID: https://orcid.org/0000-0002-2859-116X)
- Ashley N Dowd (ORCID: https://orcid.org/0000-0001-9399-0012)
- Meghan Bridgid Moran (ORCID: https://orcid.org/0000-0001-6745-6668)
- Ryan David Kennedy (ORCID: https://orcid.org/0000-0002-9448-5234)
- Johannes Thrul (ORCID: https://orcid.org/0000-0001-8929-9579)
- Maryam Ibrahim
- Dana Tfayli
- John Rogers Diseker
Institutions
- Johns Hopkins University (US)
- Medical University of South Carolina (US)
- Johns Hopkins Medicine (US)
- Sidney Kimmel Comprehensive Cancer Center (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2024-12-03
- DOI
- https://doi.org/10.1136/tc-2024-059010
- Citations
- 14
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 4.57