From abstraction to objectivity: the process of converting organizational values to media artifacts

Purpose This study addresses a gap in organizational culture literature by detailing the creation of cultural artifacts, specifically media artifacts, that align with values and strategies in a dynamic environment, thereby enhancing organizational change management. Design/methodology/approach Participatory observations and semi-structured interviews were conducted with nine design professionals from six companies and eleven media artifact audiences from a telecommunication company. Data were analyzed using Braun and Clarke’s thematic analysis. Findings Two main findings emerged: “Significant Factors in Designing Media Artifacts,” which encompasses seven themes, and “The Process of Designing Media Artifacts,” which comprises seven process steps. Originality/value The study clarifies the term “media artifacts” by identifying two key categories: “Significant Factors in Designing Media Artifacts,” focusing on elements aiding designers and “The Process of Designing Media Artifacts,” outlining the necessary steps and interpretations for creating these artifacts.