ANALYSIS OF COMMUNICATION NETWORKS ON THE EFFECTIVENESS OF IEC REGARDING CONTRACEPTIVE METHODS IN FAMILY PLANNING VILLAGE, GAHARU DISTRICT, MEDAN CITY

There are numerous family planning village managers who are not responsible for implementing Bangga Kencana information, education, and communication, due to their lack of understanding and knowledge regarding the purpose and essence of the programme. This study aims to analyse the structure of communication networks, the relationship between individual characteristics and communication networks, and the relationship between communication networks and the effectiveness of the implementation of Information, Education, and Communication on contraceptive methods in Gaharu Family Planning Village. The research method employed is a correlational method utilising a population and a sample, specifically women of fertile aged 15-49 years and members of the toddler family building group, totalling 62 individuals. Data were collected via questionnaires and observations employing an ordinal scale to assess individual characteristics, interpersonal communication networks, and the effectiveness of Information, Education, and Communication on contraceptive methods. The results demonstrated the existence of cliques with a radial personal network structure. The actors who occupied the roles of stars, clicks, bridges, hubs, and cut-points were identified as family planning cadres and counsellor of family planning in Gaharu. Also, demonstrate a strong relationship between interpersonal communication networks and the effectiveness of communication implementation on contraceptive methods in Gaharu.