CYBER APPROACH EXTENSION: ADDRESSING THE CHALLENGES OF BANGGA KENCANA PROGRAM EXTENSION IN THE POSTMODERN ERA

The postmodern era brought about a social change marked by the increasing consumption of factual information without seeing the truth objectively, making it difficult to understand the actual facts. This research aims to see how the effectiveness and efficiency of the cyber approach extension is used in responding to the community's need for information related to family development, population and family planning (Bangga Kencana) programs in the Postmodern era. This research uses a constructivist paradigm with a qualitative approach via descriptive methods. Data collection was carried out using library research techniques. Data sources come from relevant literature such as books, journals and scientific articles. Data analysis was carried out by identifying problems that occurred related to the research topic, then analyzed using a postmodernist perspective to reveal the social reality that occurred in cyber approach extension from the perspective of Jean Baudrillard's simulacra theory, then conclusions were drawn. The results of the research show that extension using a cyber approach is more effective in answering the challenges of the Bangga Kencana program in the Postmodern era for the younger generation. Apart from that, it has a high level of efficiency compared to other approaches.