Niat Gen Z Berinvestasi pada Cryptocurrency: Apakah Profitability, Awareness, dan Compatibility Berpengaruh?

Abstract This study aims to examine the effect of profitability, awareness, and compatibility variables on Gen Z's intention to invest in cryptocurrency. This study used a survey method with a convenience sampling technique and obtained 141 Gen Z respondents in Surakarta City. The data was then analyzed using multiple regression analysis. The findings of this study indicate that profitability, awareness, and compatibility positively affect Gen Z's intention to invest in cryptocurrency. Understanding the Gen Z generation regarding the characteristics of cryptocurrency has an impact on the intention to invest. Keywords: cryptocurrency; Gen Z; profitability; awareness; compatibility

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Journal
JRAK Jurnal Riset Akuntansi dan Komputerisasi Akuntansi
Published
2024-12-03
DOI
https://doi.org/10.33558/jrak.v15i2.10201
Primary Topic
Financial Analysis and Corporate Governance
Type
article
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article

Niat Gen Z Berinvestasi pada Cryptocurrency: Apakah Profitability, Awareness, dan Compatibility Berpengaruh?

Muhammad Saputra, Isna Rahmawati, Husna Salsabila, Raissa Varahita Bahtiar et al.
JRAK Jurnal Riset Akuntansi dan Komputerisasi Akuntansi
Financial Analysis and Corporate Governance
article

Niat Gen Z Berinvestasi pada Cryptocurrency: Apakah Profitability, Awareness, dan Compatibility Berpengaruh?

Muhammad Saputra, Isna Rahmawati, Husna Salsabila, Raissa Varahita Bahtiar, Sativa Afriyanti, Sekar Wulan Oktavia
article en

Abstract

Abstract This study aims to examine the effect of profitability, awareness, and compatibility variables on Gen Z's intention to invest in cryptocurrency. This study used a survey method with a convenience sampling technique and obtained 141 Gen Z respondents in Surakarta City. The data was then analyzed using multiple regression analysis. The findings of this study indicate that profitability, awareness, and compatibility positively affect Gen Z's intention to invest in cryptocurrency. Understanding the Gen Z generation regarding the characteristics of cryptocurrency has an impact on the intention to invest. Keywords: cryptocurrency; Gen Z; profitability; awareness; compatibility

JRAK Jurnal Riset Akuntansi dan Komputerisasi AkuntansiVol. 15(2)
Sebelas Maret University (ID)
Openalex Percentile: Top 63%
Financial Analysis and Corporate Governance
DOIOpen Access PDFOpenAlex
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Niat Gen Z Berinvestasi pada Cryptocurrency: Apakah Profitability, Awareness, dan Compatibility Berpengaruh? — Muhammad Saputra, Isna Rahmawati, et al. · JRAK Jurnal Riset Akuntansi dan Komputerisasi Akuntansi (2024) | TGRS Research Map | TGRS