Exploring the Novelty, Benefits and Challenges of Fashion and Technology in Ashanti Funeral Practices

This paper investigates the integration of fashion and technology in Ashanti funeral practices, aiming to explore its novelty, benefits, and challenges. It, however, addresses the need to understand how traditional funeral rituals are evolving in response to contemporary influences, such as fashion trends and technological innovations. The study seeks to examine the impact of fashion on Ashanti funeral practices, explore the role of technology in the organization of funerals, and identify the implications and challenges associated with the integration of fashion and technology in funeral ceremonies. Using qualitative research methods, including semi-structured interviews and participant observations, data were collected from bereaved family members, community leaders and funeral service providers. While participants expressed enthusiasm for personalized mourning rituals and enhanced communication facilitated by fashion and technology, concerns about cultural authenticity, privacy issues, and ethical considerations were also highlighted. Based on the findings, the study recommends that funeral practitioners and policymakers are to develop guidelines and protocols that promote respectful and inclusive funeral practices, balancing innovation with tradition. This study contributes to a deeper understanding of the evolving nature of funeral rituals and cultural traditions in contemporary societies, emphasizing the importance of cultural sensitivity and community engagement in funeral planning.