A Study to Understand How Visual Communication Supports the Perceived Value of Nonexpert Digital Fashion Investors

Unlike the traditional fashion market, where there is easy access to the details of fashion manufacturing, such as textiles and functionalities, the digital fashion market, by nature, prevents traditional fashion investors from accessing complex data without the requisite knowledge of virtual asset transactions. To improve the transition period of shifting from physical to digital, this paper studied how design can increase user engagement and how visual communication impacts user behaviors by utilizing perceived value to better understand the potential demands of the users. This paper conducted 2 stages of study with interface designs through a group of participants. This research examined and condensed the most frequently expressed viewpoints to investigate how visual communication might improve consumers’ perceived value. The results aim to assist future visual designers.