POSITIVE EFFECTS OF PHOTOGRAPHY ON WOMEN'S SELF-ESTEEM AND SELF-IMAGE: WHEN ART MEETS PSYCHOLOGY

This study analyzes the impact of artistic representation in pregnancy photography on women's self-esteem and self-perception during significant physical and emotional changes. Grounded in Cooley's "Looking-Glass Self" theory and Fredrickson and Roberts's objectification theory, the research examines how external evaluations and cultural norms shape self-perception. Utilizing a qualitative approach, the study explores the dual role of social media as a platform that both supports and challenges women's body image through social comparison and idealized standards. The findings highlight that artistic elements in photography, such as specific lighting techniques and personalized posing, positively influence self-esteem by emphasizing individuality and beauty. Ethical considerations in photo retouching are addressed, advocating for a personalized approach that balances technical possibilities with psychological needs. The novelty of this work lies in its interdisciplinary perspective, combining psychological theories with artistic practices to offer insights for professionals aiming to enhance psychological well-being among pregnant women through supportive photographic experiences.