Development of a Scale for Assessing Animal Welfare Literacy in Tourism

The purpose of this study was to develop a reliable and valid measurement scale for animal welfare literacy in tourism. Based on an established conceptual framework, this study follows a systematic scale development process consisting of four steps: generating initial items, reviewing the item pool, data collection, and assessing the reliability and validity of the scale. The created scale consists of six dimensions capturing the distinct components of animal welfare literacy in tourism. The scale can serve as a foundation for future research involving several animal species, different geographical contexts and scales, and guide efforts aimed at increasing the welfare of animals used in tourism.