ДОСЛІДЖЕННЯ ВПЛИВУ СОЦІАЛЬНИХ МЕРЕЖ НА ХАРЧОВУ ПОВЕДІНКУ КОРИСТУВАЧІВ СОЦІАЛЬНИХ МЕРЕЖ

Purpose. To study the impact of social media on users' eating behavior, followed by an analysis of the factors that mediate this impact. Methods. An empirical study was conducted using comparative and correlation analysis. The sample consisted of 50 respondents using a preliminary questionnaire, the Dutch Eating Behavior Questionnaire (DEBQ), the Intuitive Eating Scale - 2 (IES-2 by T. Tylka) in the adaptation of Yashchyshina Yu, Fateeva M., Comfortable way of media communication by I. Pidhirna, Self-efficacy scale and Cyber addiction "Cyber Addiction Test Questionnaire" (TQ) by Y. Aseyeva, K. Aymedov. Results. It has been shown that groups of respondents may have the same indicators of social media use and their average values of eating behavior questionnaires are often different and may indicate a tendency or absence of eating disorders. Groups of respondents who want to change their body shape and pay attention to other people's photos on social networks are more likely to limit themselves and to be prone to emotional eating disorders. Conclusion. The study found that the scores of the eating disorders and intuitive eating scales may indicate an abnormal value or indicate a negative impact on the personality in different groups of subjects (men, desire to lose weight, attention to photos, etc.). However, it is difficult to argue that it is the time spent on social media that has a negative impact on a person and their eating behavior. Accordingly, it is important not only to measure the amount of time spent, but also to analyze how social media is used by the users themselves. Comparing users who follow weight loss groups and fitness content with the general group of social media users provides clearer data on the actual impact of social media on the individual.