The reinvention of the self in the centre as an approach that makes construction projects fail

Researchers' efforts to analyse the causes of failure and/or diversion in the construction industry are extensive.Nevertheless, the number of construction projects that present deficiencies minimally in one of their complementary elements remains high.This article aims to shed light on why numerous construction projects fail to meet their functional parameters, emphasising that an overlooked cause is the inconsiderate approach of those in charge towards the surroundings.Relying on postcolonial theory concepts, it will also study the impact of the Othering attitude of construction projects' executives in terms of satisfying the needs and interests of its beneficiaries.Via the analysis of nine construction projects built at different time periods, in various parts of the world, the authors aim to bring to attention how these agents' approach is detrimental and costly for the construction industry and how a less self-centred and more appreciative line benefits all the involved parties and wider.