Consumer perspectives towards mobile banking adoption in Haryana

This study is an attempt to know the consumers' perspectives about mobile banking adoption in Haryana based on the demographic profiles of the consumers. A sample of 250 respondents of different district of Haryana has been taken with help of adapted questionnaire. The data has been analysed by applying the t-tests, one-way ANOVA and Welch tests, etc. The study found high mobile banking adoption in urban area in comparison to the rural area. Moreover, rural respondents of lower age group also show greater willingness to adopt banking services. Further, middle income group demonstrated higher level of adoption towards mobile banking in comparison to other age groups.