Assessoria de Imprensa: Ferramenta na Veiculação da Imagem

The article discusses the importance of press advisory in military institutions, highlighting the need for an effective flow of information between these organizations and the media. Social communication is essential for building a positive image, and armed forces should adopt a proactive mindset regarding the dissemination of their activities. The text emphasizes that, despite limited resources, creative and well-planned press advisory work can compensate for the lack of investment in advertising, promoting a better relationship with public opinion and avoiding distortions in information.