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The article discusses theories of human behavior modification, emphasizing the importance of learning in the military environment. Three forms of learning are presented: ideative, which involves reasoning and abstraction; automatism, which refers to behaviors acquired through practice; and appreciative learning, which relates actions to social values and emotions. The text highlights the effectiveness of reward compared to punishment, arguing that the former promotes acceptance and communication, while the latter generates repulsion and harms interpersonal interaction. The author suggests that military leaders should value and recognize the good behavior of their subordinates rather than focusing solely on punishments. The work concludes with a quote from Skinner, emphasizing the need for alternative forms of social control.