INVESTMENT BEHAVIOR OF B-SCHOOL GEN Z AMIDST GEOPOLITICAL TENSION

This study investigates the investment behavior of Gen Z students from business schools (B-schools) in Bangalore, India, amidst geopolitical tensions, focusing on their financial strategies, risk tolerance, and psychological responses. Utilizing data from 52 respondents collected through a structured questionnaire, the research highlights the cautious yet optimistic approach of these finance-trained individuals during periods of market volatility. Findings reveal that while 78.8% of respondents exhibit high-risk tolerance, their preference for holding investments and reliance on both self-research and financial advisors indicate a conservative, informed strategy emphasizing long-term stability. The majority identified retirement savings as a primary investment goal, showcasing a forward-looking perspective despite limited investment experience. The study also uncovers significant psychological impacts, with 32.7% of respondents expressing anxiety during geopolitical tensions, highlighting the role of external uncertainties in shaping investor sentiment. Moreover, respondents demonstrated a nuanced understanding of market dynamics, with 55.8% acknowledging the long-term impact of geopolitical events on the Indian stock market. Their behavior, including a preference for sectoral diversification and reliance on expert analysis, reflects the application of theoretical financial knowledge to practical investment scenarios. By analyzing the unique responses of B-school Gen Z during geopolitical crises, this research bridges gaps in existing literature, offering insights into how finance-educated individuals navigate uncertainty. These findings hold implications for enhancing financial education to build resilience and confidence in young investors while contributing to broader market strategies and risk management practices during periods of geopolitical instability.