Entrepreneurial Intention of Higher Education Graduates from Guayaquil: Validation of the Theory of Planned Action

Entrepreneurship is born from the initiative of a person to establish their business idea in a legal field to generate impact in the social and economic field. Likewise, the person's perceived level of education is a variable that can also influence the intention to start a business, an indicator of growth in the rate of entrepreneurship. The present research aims to identify what factors and attitudes graduates in higher education from Guayaquil-Ecuador have regarding the entrepreneurial approach. Being a type of exploratory and descriptive research, where the business values and intentions (VIE) questionnaire was applied as an instrument, which incorporates the factors of the theory of planned action and Schwartz's theory of personal values, to a sample of 439 professionals to correlate the dimensions that affect entrepreneurial intention, such as entrepreneurial attitude, subjective norm, entrepreneurial self-efficacy, and values; and for its estimation, structural equations were used to validate the variables of the proposed research model and the incidence of the factors on entrepreneurial intention.